Privacy Policy

This Privacy Policy explains how sdear (“we”, “us”) collects, uses, discloses, and protects your personal information when you visit sdear.com or make a purchase. By using our services, you agree to the practices described here.

1. Data Controller & Contact

The data controller is sdear. For any privacy question or to exercise your rights, contact us at privacy@sdear.com. You may also use our Data Subject Request form.

2. Information We Collect

• Account & identity: name, email, password (hashed), addresses, and phone number you provide.
• Order & transaction: items purchased, shipping/billing address, order history.
• Payment data: card payments are processed by our PCI-DSS compliant payment partner (Stripe). We do not store full card numbers on our servers.
• Device & usage: IP address, browser/device type, pages viewed, and interactions, collected via cookies and similar technologies (see Section 3).
• Communications: messages you send us, and email/newsletter preferences.

3. Cookies & Similar Technologies

We use cookies and similar technologies. On your first visit you will see a consent banner; non-essential tracking loads only after you grant consent. Categories:

• Strictly necessary — required for the site to function (e.g., cart, authentication). Always active.
• Analytics — e.g., Google Analytics 4, used to understand site usage and improve performance. Loaded only with your consent.
• Marketing — advertising and remarketing pixels (e.g., Meta, Google Ads, TikTok). Loaded only with your consent.

You can change or withdraw your choice at any time by clearing the sdear_consent cookie / localStorage entry, or by contacting us. Essential site functionality does not depend on analytics or marketing cookies.

4. How We Use Your Information

• To create and manage your account and process orders.
• To communicate about your purchase, shipping, and support.
• To send marketing communications only where you have subscribed (you may unsubscribe at any time).
• To analyze and improve our website and services (with consent for analytics).
• To detect, prevent, and address fraud and security issues.

5. Legal Bases (GDPR)

Where the GDPR applies, we rely on: performance of a contract (to fulfil orders), your consent (analytics and marketing cookies, and newsletters), legitimate interests (fraud prevention, service improvement), and compliance with legal obligations.

6. How We Share Your Information

We share data only as needed with:

• Payment processors (Stripe) to take payment.
• Shipping carriers to deliver your order.
• Analytics & advertising vendors (only with your consent).
• Authorities where required by law.

We do not sell your personal information.

7. International Transfers

sdear operates globally. Your information may be processed in the United States and other jurisdictions where our service providers operate. Where we transfer personal data out of the EEA/UK, we rely on appropriate safeguards (such as Standard Contractual Clauses) consistent with applicable law.

8. Data Retention

We retain personal data only as long as necessary for the purposes described — typically the life of your account plus the period required for tax, accounting, and legal compliance — after which it is deleted or anonymized.

9. Your Rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Request erasure (“right to be forgotten”) where applicable.
• Restrict or object to certain processing.
• Data portability (receive your data in a structured format).
• Withdraw consent at any time (without affecting prior lawful processing).
• Lodge a complaint with your local supervisory authority.

To exercise these rights, use our Data Subject Request form or email privacy@sdear.com. We respond within the timeframe required by law (generally one month under GDPR).

10. Children

Our services are not directed to children under 16, and we do not knowingly collect their data.

11. Security

We use technical and organizational measures (encryption in transit, access controls, and secure payment processing) to protect your data. No method of transmission or storage is completely secure.

12. Changes to This Policy

We may update this policy from time to time. Material changes will be posted here with an updated date.

13. Contact

Questions? Email privacy@sdear.com.